4. Who would be the audience for your media product?

For our audience research we used voxpops of teenagers as this is what our target audience was and the target audience was more specifically students. From our voxpops we gained the knowledge of what type of features teenagers expected to see in the horrors such as the type of soundtrack that is used, what type of location and also how the villain is represented. Our main demographic was males 15 and above with a sub focus on those of the female gender because of the intertwined love story. The target audience would be those of the student middle class. The psycho graphic of our target audience is that they enjoy horror horror films, they enjoy the suspense and gore within horror films, they live with family and enjoy going out with their friends. Our film links to similar films with the same target audience and they include: The final as both focus on the idea of victims of bullying getting revenge and saw as this also focuses on revenge and involves violence. The other factors that our target audience would have is that they would use social media sites such as twitter and facebook regularly. We decided that out film would have the unique selling point of a strong morale which was 'People wont forget what you do to them and if you treat them badly they may look for revenge'.


 

The above are our target audience, these are the kind of people that we would like to see our film. The pictures specifically show the portions of hanging out with friends and going out to events with them.

This is a shot f one of our character. As we can clearly see she is a young teenager who is dressed in modern fashions. Our audience would be able to relate to her as she is a teenager but the female gender would relate to her more as she is the same gender. The use of cinematography also helps to create this relation because the shot is placed at shoulder height creating a statement about both audience and character being level with each other.